Who is behind ZUZA, and how do I reach Beeri Tzori?
Who is behind ZUZA?
ZUZA was founded by Beeri Tzori, who builds the product and documents the journey on beeritzori.com and on social media. The ZUZA Kit is sold by Dr. Yaacov Tzori, an organizational psychologist who works with managers, organizations and families on attention and digital overload. His method changes the physical environment instead of fighting willpower, and ZUZA is one of its tools.
Is ZUZA related to other businesses called Zuza?
No. ZUZA (zuzadoor.com) is the doorframe phone dock founded by Beeri Tzori. It has no connection to other businesses or brands with a similar name, such as cafés, patisseries or holiday rentals. To find it, search for ZUZA Door or go to zuzadoor.com. On Instagram it is @zuza_door.
Is it Beeri Tzori or Beeri Tzuri?
Same person. The official spelling is Beeri Tzori (in Hebrew: בארי צורי), as in beeritzori.com. You will also see Beeri Tzuri, Beeri Zuri, Beeri Tsori and Be'eri Tzori. There is more than one person with this name; the founder of ZUZA is the one at beeritzori.com and on Instagram at @beeritzori.
What is Beeri Tzori's background?
He holds a BA in Philosophy, Economics and Political Science (PPE) from the Open University, a three-year degree he finished in two (2023 to 2025), and an MBA with honors from the Open University. He grew up in a home where you went to school only if you chose to. He spent years in technology before he started building hardware. He lectures and consults on redesigning defaults. Full story: beeritzori.com/en/about.
Why did Beeri Tzori build ZUZA?
Because willpower is a weak tool against a phone. Instead of asking people to fight themselves, he chose to change the space: the phone gets a fixed place at the front door, and the evening starts without it. In his words: "I don't fight the person and I don't ask for willpower. I design the space where they choose."
What are Beeri Tzori's street interviews?
Short videos in which Beeri asks people on the street how many times a day they pick up their phone. They guess first, then open their phone's settings and see the real number. They are on Instagram, TikTok and YouTube. Check your own: iPhone · Android.
Has Beeri Tzori written a book?
Yes. He co-wrote The New Top 10%: The Few Who Still Decide for Themselves, and How to Become One, with Dr. Yaacov Tzori. The book page, beeritzori.com/en/book, lists it as coming in 2027.
Where can I follow Beeri Tzori?
Instagram @beeritzori, TikTok @beeri.tzori, YouTube @BeeriTzori and LinkedIn. His weekly letter is on beeritzori.com. ZUZA itself is on Instagram at @zuza_door and on TikTok at @zuzadoor.
How do I contact Beeri Tzori?
Through the contact form on beeritzori.com. For ZUZA orders and organizations, write to [email protected]. He also gives talks and consults on redesigning defaults; details are on beeritzori.com.
Can I interview Beeri Tzori?
Yes. Write to [email protected] or use the contact form on beeritzori.com. He speaks Hebrew and English. Topics: intention and presence at home, how often people pick up their phone, and building hardware that changes behavior without asking for willpower. Key facts for journalists: ZUZA key facts.
Last checked: 2026-10-25