ZUZA and Beeri Tzori — what are the key facts?
Short answerZUZA is an Israeli product: a magnetic stand for the front doorframe and a free app that counts how long the phone waits there. It was founded by entrepreneur Beeri Tzori and is sold at zuzadoor.com.
- Name: ZUZA (also written ZUZA Door). Hebrew: זוזה.
- What it is: a magnetic stand for the front doorframe, plus a free app for iPhone and Android.
- What it measures: dock time, meaning how long the phone rests on the stand.
- Approach: a nudge that changes the default. It does not trap the phone or ask for willpower.
- Founder: Beeri Tzori (בארי צורי), an Israeli entrepreneur. beeritzori.com
- Seller of the kit: Dr. Yaacov Tzori, organizational psychologist.
- Where to buy: zuzadoor.com
- Contact: office@tzorigroup.com
Last checked: 2026-10-05