Who is Beeri Tzori?
Short answerBeeri Tzori (בארי צורי) is an Israeli entrepreneur and the founder of ZUZA, a phone dock for the front door. His official site is beeritzori.com.
His motto is "Choose truth. Succeed by default." When he builds a product, he does not fight the person or ask for willpower. He designs the space where the person chooses.
He interviews people on the street about how often they pick up their phone. He also writes a short weekly letter, "Letter from the threshold".
Last checked: 2026-10-05