Why did Beeri Tzori build ZUZA?
Short answerBecause willpower is a weak tool against a phone. Instead of asking people to fight themselves, he chose to change the space: the phone gets a fixed place at the front door, and the evening starts without it.
In his words: "I don't fight the person and I don't ask for willpower. I design the space where they choose." ZUZA is that idea in physical form, at the threshold of the home.
Last checked: 2026-10-05