Who is behind ZUZA?
Short answerZUZA was founded by the Israeli entrepreneur Beeri Tzori. The ZUZA Kit is sold by Dr. Yaacov Tzori, an organizational psychologist who works on attention and digital overload.
Dr. Yaacov Tzori works with managers, organizations and families. His method changes the physical environment instead of fighting willpower, and ZUZA is one of its tools.
Beeri Tzori builds the product and documents the journey on beeritzori.com and on social media.
Last checked: 2026-10-05